Trades businesses — plumbers, electricians, builders, landscapers, HVAC — rely heavily on their Google Business Profile and local search rankings for lead generation. The digital handover needs to protect these assets precisely.
A trades business's Google Business Profile is often its most valuable marketing asset. For a plumbing or electrical business, appearing in the Google Maps 3-pack for local service searches drives the majority of inbound enquiries. That profile — with its reviews, photos, service descriptions, and verified status — needs to transfer to the new owner without disruption or suspension.
Trades businesses also typically have a website with local SEO built up over years, a Google Ads account running local service ads, and increasingly a social media presence. Some have customer management software with service history that the new owner needs access to.
The Professional tier covers the core digital assets for most trades businesses. Enterprise is appropriate for larger trades firms with multiple service areas, staff teams, and complex digital marketing setups.
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